Evaluation question 3


What have you learned from your audience feedback?

In order to answer this question I decided to collect my audience feedback in the form of two mediums. The first being an online survey which I could share to people easily via social media, and the second being an interview in which I recorded respondents feedback on my ancillary tasks and music video. The online survey gave a wider scope of people the chance to give me feedback while the online interview with individuals allowed the chance to get people to expand more on what they thought. With the filmed interview I decided to specifically ask people who were between the age of 17 and 25 due to this being the target audience for my music video. This would help me to understand more if the products I had made would appeal to my target audience and if not, how I could change them so they would.

 For the survey I decided to specifically focus on the music video and what people thought about it. I decided to ask six open ended questions which people would be able to answer in as much or as little detail as they wanted. Below are the questions I asked along with eight responses to them.
  • What is your opinion of my A2 music video? 
  • What do you think was happening within the video?
  • Do you understand the narrative of the video?
  • What do you think was good about the video?
  • Do you think that it was clear that my video was a music video?
  • Is their anything you think I should change or add to my video?
These are the questions I asked for the filmed interview were and the responses from four individuals.
  1. What are your thoughts on the video?
  2. What are your thoughts on the ancillary tasks?
  3. Do you understand the narrative of the video?
  4. what do you think of the setting/editing/costume?
  5. Does the video fit well with the song?
  6. Can you see a connection between the video and ancillary tasks?
  7. Do you think the digipack looks realistic?
Interview style feedback

From the feedback I can see that many people seemed to like both my music video and my ancillary tasks. Lots of people felt that the video was very emotion and moving, which is the feeling that I wanted to create in the audience when making my music video. Many people also liked the effects that were present in the video in creating the transitions from the photos to the memories. When showing people my ancillary products they also liked how they connected to the video with the use of the photographs and how I tried to make part of the digipack look like old polaroid photos. 

Stuart Halls Reception theory looks at how different audience members will decode media in different ways and possibly not in the way the producer originally intended. Hall believed that audiences would adopt either a dominant, oppositional or negotiated reading when decoding media. A dominant reading it how the producer wants the audience to view the media. This reading is achieved if the message is clear to the audience members. A oppositional reading is when the audience rejects the preferred reading or creates their own meaning. This can occur when the media contains controversial themes or a complex narrative structure. A negotiated reading is a compromise between the dominant and oppositional readings where the audience accepts part of the producers views and has their own views on parts as well. 

Within my feedback I can see how many people seem to have taken a dominant reading of my music video as many people have viewed it in the way I intended it to be. I wanted to create an emotional video which showed the love between a father and a daughter and the fathers methods of coping while grieving the death of his daughter. This is the interpretation that many people seemed to come to when watching my music video which shows how I have made the narrative clear and understandable for viewers. Some people whoever can be seen having a negotiated reading with some individuals unsure if the father is reliving the memories due to the daughter dying or if it is because she lost her memories in the RTC.  



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