Planning - Ancillary Task 1 (36)

For the research into my ancillary task I decided to ask a mix of both open and closed questions. I decided to do this as it meant that I could collect both quantitive and qualitative data which would aid me in the planning for what others feel should be on my digipack. When doing the research I created an online survey with four closed questions about what people felt is important to include on a poster. With each question there were five answers which people could choose from ranging from 1 being not important and 5 being very important. By doing this type of research it gives me an easy way to analyse all the data due to it being quantifiable. Having the questions in the form of an online survey also meant that I was able to get quite a few responses as I was able to share it on different social media platforms for people to fill in. The only fallback to my survey is that I don't know what age the sample of people who answered the questions are. Due to this I am unable to determine if these answers are from the age range I wish to target my music video and ancillary tasks to. Having said this, I am able to make an educated guess as to the approximate age range of people answering this survey as the majority of people on social media are teens and young adult. Also the people that follow my accounts on which I shared the survey are mostly the same age as me which would imply that most of the people answering these questions are the age I wish to target my products at. If I were to do this sort of survey again however I would most likely add a question that asked what age people were so they I would have a clearer idea as to who was answering the questions.  

How important is the cover of a CD to you buying it?

From this data we can see that most people do think that the cover of a CD is quite important in determining if you buy it or not. However there are still quite a few people who think that it isn't that important. When asking a few people in person this question they believed that the cover wasn't too important as they would by the CD based on if they liked the band/artist and not because of the design on the cover. This explains why many people didn't think the cover of a CD was that important because they would by the CD regardless of the cover if they liked the music.

How important is it for the band/Artist to be on the cover?

From this we can see how the majority of people think that having the band/artist on the cover of the CD is not important at all with almost half of respondents thinking this. Due to this result I will most likely avoid putting the artist on the front of my digipack, however I may include an image of them on one of the inside panels of the digipack as in a lot of CD there is often an image of the band/artist somewhere inside the digipack.

How important is it for the images on the cover to have some kinda link to the track name?

Here we can see how again almost half of respondents feel that it's not very important to have the cover image link to the track name. This shows how I can have anything on the cover of the CD and it doesn't necessarily have to link to the album name.   

How important is the font and text colour?

Here I can see again how most people do think that the text colour and font are quite important on the CD cover with over 60% or respondents believing this. This shows me how when creating my digipack I should take great care when choosing the font and colour of the text so that it is legible and clear to read 







Below is the research video asking three people between the ages or 17 and 21 open ended questions about album covers. By asking these types of questions I was able to collect more valid data and understand why people like certain things to be on a poster and other things not to. 

Research video