A2 Media

How did you use media technologies in the construction and research, planning and evaluation stages? Construction Within the construction stage on my music video, I used many different types of media technology to create my music video in both the pre and post production of it. This included things like Final cut, a Cannon 750D camera, 64GB SD card and a MacBook Pro. Filming Pre-production While filming my music video I used a Cannon 750D camera to record my footage on. The quality of this camera is much better and sharper and you can see the contrast between this camera and the Sony digital camera that I used for my AS coursework last year. As well as a different camera, I also used a bigger memory card to store my footage onto. During my AS coursework I used a 16GB memory card which was fine for the amount of footage that I needed for a two minuet film opening. This year however, I knew that I was going to need a bigger memory card due to the amount of footage I

What have you learned from your audience feedback? In order to answer this question I decided to collect my audience feedback in the form of two mediums. The first being an online survey which I could share to people easily via social media, and the second being an interview in which I recorded respondents feedback on my ancillary tasks and music video. The online survey gave a wider scope of people the chance to give me feedback while the online interview with individuals allowed the chance to get people to expand more on what they thought. With the filmed interview I decided to specifically ask people who were between the age of 17 and 25 due to this being the target audience for my music video. This would help me to understand more if the products I had made would appeal to my target audience and if not, how I could change them so they would. For the survey I decided to specifically focus on the music video and what people thought about it. I decided to ask six open ended qu

How effective is the combination of your main product and ancillary tasks? In my personal opinion I feel that the combination between my video and ancillary tasks are very effective. Within all three of the products I incorporated the same photographs so that the synergy between the products were clear. One of the main elements of my music video was the father looking back at the good memories with his daughter through photographs which were hanging up in her room. Because of how important the photos were in the video I felt that it was vital to incorporate them into the ancillary tasks as well. Typically within solo music videos the focus is on the artist and this is then incorporated onto the cover of the digipack and album release poster too. However, due to me challenging this typical convention I had to use a different theme to link all my products together to create synergy, which is where the link between the photographs came in. When first looking at the title of my alb

In what ways does your media product use, develop or challenge forms and conventions or real media products? I have chosen to present my music video and ancillary tasks on youtube and blogger. Youtube is typically where most music videos get uploaded to so by uploading mine there too I can be seen conforming to the typical conventions of where a music video would be uploaded to. I also posted my my music video and ancillary tasks on blogger alone with the rest of my research and planning for my A2 coursework.   Music video The genre my music video is Indie Rock which is a genre of alternative rock music that originated in the united states and the united kingdom in the 1980s. Some of the main conventions for an indie rock music video would be: Performance from the artist(s) Lighting to enhance the mood of the song Cinematic effects and filters are often used Use of extreme close ups Deep meaning narratives that often follow the lyrics  Often use a rang of different sp

For the album cover I decided that I didn't want to stick to the typical conventions of an album cover for solo artists. Because I decided against having any performance elements in my music video, I felt that instead of using a picture of the artist I should instead have a piece of artwork as the album cover. The title of the album, when first looking at it made me think of an individual having pieces of their memories coming out of their head. I also got the idea of an individuals head exploding with the smoke representing their memories which are escaping. These are some pictures which inspired my album cover. I decided against going with someone loosing just pieces of their memory and decided instead to create someone with their head exploding, like all their memories are flooding out. After doing a little research I decided that I wanted the individual on the album cover to be dressed smartly and for the explosion to be colourful. I felt that this would be very eye catchin